The most compelling brand idea can only work its magic if it’s successfully brought to life for its intended audience.

What does success look like? It’s not just an incredibly cluttered, fragmented media landscape; it’s also a world where consumers can increasingly control their own exposure to brand content. It’s no longer cost effective to force a message down the target’s throat. They need to be seduced into experiencing your brand.

So you not only need a differentiated strategy, you need executions that are:

1) Distinctive enough to stand out

2) Clear and Focused enough to communicate the strategy effortlessly

3) Engaging enough to encourage participation, repeated viewing, sharing, and an emotional attachment to the brand

4) Campaignable to build consistent equity over time

5) Produced to the optimal quality that budgets allow

6) Targeted to reach their audience efficiently, at the moment they’re most receptive to your offer

Chapman Brand offers consulting, writing, agency management, production, and media services that can help you create and distribute work that meets all of these requirements. Depending on the nature of the assignment, we will work alone as a single contributor, manage a custom-built project team of freelancers and/ or agencies, or work in alliance with your existing partners. Over the course of 35 years, Chapman Brand has built a network of highly talented contacts throughout the marketing communications industry, and can work at any level of budget or complexity.