In other words, Brand Strategy and Brand Communications. These simple questions are at the heart of marketing. Get the answers wrong and no amount of “marketing magic” or digital targeting will be enough. Choosing the best answers, deciding which way to go, takes creativity, intellectual rigor, and honesty. Sometimes, the right outside perspective can help you break out of the box.

Maybe you’ve been too buried in meetings and short-term deadlines to take a step back? Maybe you know what you need to say but can’t find the right way to frame the problem? Or the right words to communicate the solution? Maybe you’re stumped and could use a fresh take?

Chapman Brand starts with the product or service and focuses on a few key strategic questions: what do we truly do differently and better than anyone else? What could we do differently or better? Who really cares about what we have to offer and why?

Then, we ask the key communications question: how can our differentiated, relevant, and authentic positioning be brought to life in a way that captures attention, engages the heart, changes perceptions, and drives behavior?

If that sounds simple, good. The biggest ideas usually are. But they can be hard to find and Chapman Brand can help you get there.

Strategic Services

From competitive framing, through vision/ mission/ values, to brand architecture, positioning, essence/ personality, story roles, messaging architecture, and more. For corporate or product brands. 

Communications Services

From campaign themes to specific executions. Whether it’s high-level concepting or specific writing, art direction, or production. Emmy-nominated Chapman Brand will cover it internally or enlist a network of creative resources and agencies built over a 35 year career.

Past Work

Explore some of Chapman Brand’s work for companies ranging from blue-chip giants to boutique design studios. Work covers the range of Jeffrey Chapman’s agency, client, and independent career.